Cat Seto, owner and artist, Ferme à Papier Ferme à PapierĬat Seto is an artist and author, and the founder of Ferme à Papier, a San Francisco–based studio and boutique representing unique goods from independent West Coast designers.

In this guide to selling your own artwork, their anecdotes will be woven into practical and actionable advice for any creative entrepreneur. We reached out to experts in the art world-two artists and a gallerist-actively making their living by selling art online and asked, “how do you sell art online?” among other things.

Plagiarism issues and copyright protection when selling art.

Working with galleries to sell your art.

Gallery exhibitions, pop-ups, and offline events for selling art.

Selling art online: setting up your store.

Building your brand as an artist or art curator.

Reproductions of art: open or limited edition?.

What art to sell: originals or reproductions?.

What’s right for you: selling your own art or selling works by other artists?.

You can also use this guide to learn how to sell your photos online as art. We consulted experts and successful artists for their advice on everything you need to know to sell your art, from marketing to pricing to shipping. Whether you’re a creator or a curator looking to make money selling art online, this how to sell artwork online and in person guide is for you.

While gallery or agent representation is still a great way to reach wider audiences, corporate clients, or buyers with deeper pockets, it’s no longer necessary in order to be successful as a working artist.įor gallerists and curators, the shift in how we buy and sell in the last two decades has allowed these businesses to represent more artists and expand into selling affordable art prints online to reach larger audiences worldwide. Independent artists can self-sufficiently fund their craft by selling work directly to their fans. Today, the starving artist is a dying trope. In my very first week as a working artist, I learned a hard lesson: to succeed in art, you must also succeed in business. How can I sell art online? How would I market myself? What steps did I need to take to sell my art? How should I price my work, and what would I charge for shipping? At the time, the creator tools and channels to amplify and sell your own art online were practically nonexistent. When I graduated from art school, I had mastered color theory and brush techniques and composition-but didn’t know the first thing about business.

Artwork online